Plenty is doing.
"Surveys consistently place intelligence, sense of humour, creativity and interesting personality above even such things as wealth and beauty in lists of desirable characteristics in both sexes (Buss, 1989, Behav.&Brain Sci.12; G.F.Miller, 1992). ....Miller suggests that men and women dare not step off the treadmill of selecting the wittiest, most creative and articulate person available with whom to mate (note that conventional 'intelligence' as measured by examinations is not what he is talking about)."
Disclaimer: this quote appears here only to spark discussion. It is not endorsed one way or the other. Make up your own mind. Or just refresh the page for another viewpoint. From a collection assembled by the late Chris Brand.